MORTGAGE LENDER UTILIZES SEO TO INCREASE QUALITY TRAFFIC AND SEES $12M+ BOOST IN REVENUE

Client

Mortgage Lender

Campaign Length

One Year

Objective

To increase traffic by improving keyword rankings for core terms related to each of their loans, earning more geo-relevance throughout various cities, and increasing the authority of the site by conducting link outreach for keywords that were relevant to them/what users are searching for in the area. This would ultimately lead to more loan submissions and calls (for loan information)

Challenge

Located in an area with a significantly growing population, more and more competitors were entering the space to provide mortgage solutions.

Solution

The strategy we recommended was to focus on relevant blog content and creating more service area pages (make them more geo-relevant in certain areas).      

RESULTS

This boost in content has given them approximately the same number of closed loans, but the money originated with these loans has grown by over $12M, meaning the quality of traffic had improved significantly.        

KEY FINDINGS

By building links to the content pages we created, we have seen better keyword ranking for relevant keywords and queries that are associated with specific loans offered, which has given a massive boost in traffic and new users.

Kadlee

CLIENT SEES 152 E-COMMERCE SALES DUE TO DISPLAY + DEVICE ID ADDRESS MATCH CAMPAIGN

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Client Kadlee

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Campaign Length One Month

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Objective The client sought to increase e-commerce sales.

Challenge

While many people had active shopping carts on the client’s e-commerce platform, only a small percentage actually completed their purchase.

Solution

We recommended utilizing Device ID Address Match to target devices that are known to dwell in the residential addresses provided by the client. Additionally, we layered on Display to behaviorally and demographically target individuals in-market for the sorts of products the client offers.

RESULTS

Not only did we see a .11% click-through rate (CTR) – which is almost double the national average – but also 152 people completed their online purchase after seeing or clicking on an ad from this campaign!

KEY FINDINGS

E-Commerce is becoming an increasingly popular retail solution due to the ability to shop 24/7, compare prices easily, and take advantage of online sales and deals.

JVB Architecture 

HOME BUILDER UTILIZES DISPLAY AND DEVICE ID TO GENERATE

58 HOME SALES IN NEW NEIGHBOORHOODS

Client

Architecture / Builder

Campaign Length

Seven Months

Objective

The client wanted to target buyers for homes in new neighborhoods.

Challenge

With previous advertising, the builder was never able to successfully tie back any sales from their marketing efforts.

Solution

We combined Display with Device ID to target specific behavior demographics and locations. Targeting was narrowed down to individuals who were in-market for real estate and specific household incomes based on the location of the new homes. We geo-fenced model homes of competitors to track foot traffic of who came from other locations to the client’s neighborhoods.

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RESULTS

We took the CRM data of people who purchased a home and were able to match it to 58 devices that were in our targeted audience: therefore, tying 58 home sales to our data.

KEY FINDINGS

Initially the campaign was running Display only, but in order to track the foot traffic that the ads were bringing in, our team switched over to Device ID. From there, we pulled a foot traffic report that showed who came from competitor sales centers into the clients.